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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
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Model of Sanitary Equipment of E-shop
Pavlů, Jan ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor´s thesis includes designing model of e-shop with the sanitary equipment. There are described basic theoretical concepts and problems associated with this form of trading involved. The work also describes the modules and functions of Internet trade area, discusses the legislation, opportunities for promotion, the ordering and payment in e-commerce environment.
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Introduction of electronic business module.
Hladíková, Jana ; doc.RNDr. Josef Hynek, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
The diploma paper deals with the introducing of an e-business module in the MVDr. Ivo Dupal - SANVET company in which I have been currently working. The paper involves the Internet and e-business analyses and an analysis of the MVDr. Ivo Dupal - SANVET company and a proposal for the introduction of e-business in the above mentioned company. The paper also comprises an implementation proposal to solve this problem issue and its economic and managerial evaluation.
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Proposal of Sales Promotion for E-shop
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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Analysis of B2B Electronic Contracting possibilities
Fogl, Vladimír ; Holomková, Pavla (referee) ; Dvořák, Jiří (advisor)
Contracts are fundamental to all economic production and exchange processes. The fast introduction of IT into the business domain both facilitates and requires ganges in core business processes and relations between business organizations. In the kontext of the latter, the use of IT in business-to-business contracting processes aims at optimisation and globalisation of these processes by improving their speed, efficiency and reach. Electronic contracting can thus be used on the one hand to improve existing business relationship paradigms and on the other hand to enable new forms of contractual relationships. This thesis illuminat conception of electronic B2B business, values present conception B2B electronic cooperation, basic features, about comunication between subjects of electronic banking (payments between cornered in electronic business), connection security B2B contracts and bears economic point of view. In practical part is analized model of Adriadatabanka s.r.o. electronic cooparating with business partner and then is designed new, more eficient solution.
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Proposal of electronic shop
Hoško, Lukáš ; Šulkovský, Lukáš (referee) ; Kříž, Jiří (advisor)
Following the variation analysis offer the graduation theses a suitable e-shop version for a PC-component oriented company. This e-shop should fulfil the firm´s requierements and yield a profit considering the suggested advertising.
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